SoftSub Touch Men’s Hair Color in Black (001) is a quick-acting, permanent cream hair dye formulated specifically to meet the needs of men's coarser hair textures. Designed to targetedly conceal white and grey hairs, this non-drip formula delivers an intense, natural-looking jet black finish in just a few minutes while protecting the hair shaft against dryness.

Key Benefits

• Maximum Grey Blending: Formulated to penetrate coarse, resistant grey hairs across scalp hair, sideburns, and touch-up zones.
• Natural Jet-Black Shade: Delivers a deep, vibrant black hue with multi-dimensional shine that blends seamlessly into dark natural tones.
• Quick & Convenient: Fast-acting processing time fits easily into a quick grooming routine without long waiting periods.
• Nourishing & Protective: Enriched with hair-conditioning agents that keep the hair manageable, smooth, and soft after application.

What’s Inside the Box

• Men's Color Cream Tube (Black 001)
• Developer Applicator Bottle
• Nourishing After-Care Conditioner
• Protective Gloves & Instruction Leaflet

How to Use

1. Prep: Put on the protective gloves provided. Ensure your hair is clean, completely dry, and free from heavy styling products.
2. Mix: Squeeze the Color Cream tube into the Developer bottle and shake thoroughly until fully blended.
3. Apply: Apply the mixture evenly, starting at areas with the highest concentration of grey hair and working through to the rest of the hair using the applicator nozzle or a coloring comb.
4. Develop: Allow the color to process for 10 to 15 minutes depending on the desired shade intensity and level of grey coverage needed.
5. Rinse: Rinse hair thoroughly with lukewarm water until the water runs clear, follow with the included conditioner, and rinse well.