So Klin Liquid Detergent in Violet Blossom fragrance is a concentrated liquid detergent designed for effective stain removal and cleaning clothes. It features a "Power Clean Action" formula, which is claimed to be more concentrated and powerful than standard detergents, removing dirt and stains more efficiently according to a supplier of So Klin products. It also includes an anti-bacterial formulation to eliminate odors and leave clothes with a pleasant aromatic scent. The "Clean & Soft" formulation is also said to provide 2X extra cleaning power and 2X extra softening for clothes says a supplier of So Klin products.